iggy
Studio

540i Order Book

A Studio Iggy project from Christian Mikha's garage in Rochester Hills, Michigan: a 1997 BMW 540i, drawn so two brothers could pick the parts together.

What would you change on a 1997 BMW 540i?

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Why it exists

Why does a software salesman need a car configurator?

My brother Jon is building me a 1997 BMW 540i in Austin, Texas. Rust-free E39s are hard to find in Michigan, and he knows the platform: he built and sold one before, an inline six he manual swapped. He has a blank check on this one, because he's met the car and I haven't.

Last time, Jon found me a rust-free Corvette in Texas that had sat in a barn for five years. We restored it together and picked the wheels, the tires and the brakes over a long series of AI conversations, him on his phone, me on mine, screenshots going both ways. It worked. It was also the slowest possible way to agree on anything.

So I drew the car. The order book above is what I wished we'd had: one page where either of us can tap a wheel, see it on the car, and send the other a sheet that says what it takes to fit. Jon is writing his build plan with AI too. We'll compare them. I hope to meet the car on a work trip to Austin this month.

A silver 1997 BMW 540i in a parking garage, seen from above the front corner, with radial-spoke wheels and amber corner lamps
Chassis W52885, September 2026. The only car on this page that exists.
The Style 33 radial-spoke wheel on the front of the car
Style 33, as delivered
The headlamp behind its smooth glass cover with the amber corner lens
Round lamps behind glass
The left flank with the mirror, door and chrome side strip
Chrome trim, pre-facelift
The rear door handle and rear wheel
Rear quarter, W52885
Christian, right, and his brother Jon on either side of a matte black Corvette with its hood raised at the Woodward Dream Cruise 2026
Me on the right, Jon on the left. Woodward Dream Cruise 2026, after we put the stock alternator back in on the shoulder of Charing Cross. AAA quoted four hours. We made dinner.

That photo is the Corvette build, a few hours from done. We had it in a good spot the day before the cruise and the charging system gave out. I had a new alternator on the car by morning. It melted and seized before we reached Woodward. Our brother Christopher showed up on the side of the road with the old one and my go bag, and I swapped the stock part back in on the shoulder. It got us home.

That's who's building the 540i. The configurator just lets us do the arguing part faster.

How it was built

How does someone who can't code draw a car?

The same way everything on this site gets made. I describe the thing to the machine in plain English, it writes the page, I look at it, and I say what's wrong. The car was wrong three times. The first one looked like a loaf of bread. The second had the wheels in the right place and a roof from a minivan. The third was close enough that Jon recognized it. Then I stopped drawing and had the machine work from a studio photo of the car instead, so what you see above is the real shape, and the wheels and the stance are to scale. Colors on a screen are approximations of the paint.

The parts list took longer than the drawing. I had the machine read the BMW catalogue cross-references and the retrofit write-ups for each option and tell me, in one line, whether it bolts to a 1997 car or needs something else. Then I made it show its sources, and the part numbers are on the sheet so a specialist can check them against a donor before buying. That's the part that makes the sheet worth sending to a mechanic, and the part a lot of people skip.

Four evenings, after dinner, in the garage. Not one line of code written by hand. Plenty of lines of English, rewritten until the thing on the screen matched the thing in my head.

Your version

What does this have to do with your shop?

Nothing on this page is about cars. It's about the shape of the thing: a page where a customer picks from your real options, sees what they picked, and sends you a sheet. That shape is the same for a bakery, a landscaper, a tailor and a guy with a drawer full of stickers.

If a software salesman who has never written a line of code can draw a 1997 BMW and make the wheels change on a Tuesday night, you can describe your menu, your packages or your quote form to the same machine and have a page by the end of the week. It will be wrong a few times. You'll say what's wrong. That's the job, and it's a job you can do.

A bakeryThe cake order book

Size, tiers, flavor, filling, the words on top. The sheet lands in your inbox with a date on it.

A landscaperThe yard configurator

Lot size, what's in, what's out, a photo of the beds. You show up to the quote already knowing what they want.

A tailorThe suit sheet

Cloth, lining, buttons, the cut. Customers argue with their spouse on the page instead of in your shop.

Any counterThe lunch builder

Base, protein, two sides, a name. It prints in the kitchen. The line gets shorter.

I can help with that. We'll get into it if you write me. For now, the order book above is the whole demo, and the fact that it exists is the whole argument.